Is EDDM worth it for you? | Doorstep Postcards

How many homes?

1,0002,000

Average sale per new customer ($)
What a typical customer spends on one visit Your profit margin (%)
What's left after your costs. Restaurants are often 10 to 30%. How many more times a year will a new customer come back?
A new regular is worth much more than one visit. A customer who comes back monthly = 11. I'll book 2 mailings (design is free)

You need

If this many homes respond (estimate, not a promise)	New customers	Your profit

Mailing companies quote 0.5% to 2% as the typical EDDM range, and up to 2.5% for well-targeted routes (industry estimates). These are estimates, not a promise. Our verdict uses the middle, 1%. The QR code counts the minimum: neighbors who see your card and just walk in later aren't counted, so compare your sales before and after too. Results depend on your offer, your card and your area. Every card we design has a QR code, so you can count the real responses yourself.

Why mail still works

84%

of people read direct mail right away or the same day it arrives.
Lob, 2025 survey of 2,000 U.S. adults

4-5%

respond to direct mail sent by name to new prospects, vs about 1% for email.
ANA Response Rate Report, as reported by Printing Impressions, 2025

The 4-5% is for mail addressed by name to a list. Every Door Direct Mail goes to every home on a route, which is why the calculator above uses the lower EDDM range.

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